Travis Kelce is quickly learning about the Taylor Swift effect on his career.
After the pop star attended the Chiefs' victory over the Chicago Bears on Sunday, the tight end for the Kansas City Chiefs is feeling the love from the Swifties.
Since the speculations that the NFL player and the "Blank Space" singer were dating peaked, Kelce's jersey sales have soared over the last 24 hours.
According to sports business reporter Joe Pompliano, Kelce's jersey ranked among the top five selling NFL jerseys and his retail sales increased by 400%.
In addition, Kelce's social media following has increased by more than 300,000, expanding his reach.
All of this comes on top of Kelce having had a big performance on Sunday with Swift taking in the game from his suite at Arrowhead Stadium.
Swift jumped for glee as Kelce had seven catches for 69 yards and a touchdown.
The two have been linked in recent stories, and Kelce stoked dating speculations when he appeared on "The Pat McAfee Show" last week.